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Enrico
Furfaro

Product Designer operating at a Staff level. 10+ years at the intersection of Growth, Product, Research, and Design.

What sets me apart is business fluency and range across company stages, platforms, screen sizes and real-world constraint design. This experience lets me operate across B2C, B2B, and early-stage AI/agentic products.

ATS Resume LinkedIn
Portrait of Enrico Furfaro
What I do
Growth design60+ experiments at Komoot driving double-digit gains in retention and monetization.
Multi-platform systemsFrom smartwatch to TV, real-world constraint design and devices with no screen at all: I design systems that scale.
AI-augmented practiceFrom exploration to prototyping to automation: AI accelerates my work, doesn’t replace it.
Hiring and mentoringBuilt and mentored Komoot’s Growth Design Group, raising the quality bar through critique and peer-pairing rituals.
01

Experience

Thirteen years, four companies, then freelancing. I like to stay and make an impact, not a job hopper.

Co-founder, Fractional Designer @ FunctionForm Oct 2025 – now
Berlin, Germany
  • Collaborating with product leaders and founders on product quality, activation, retention, and monetization design.
Senior Product Designer, Growth Lead @ Komoot Sept 2020 – Oct 2025
Berlin, Germany
  • Drove a 13% lift in activation and 20% lift in paywall conversion through UX, UI, Research, and Strategy across the growth funnel.
  • Built (hiring) and mentored the Growth Design Group, acting as critique partner and raising the quality bar; introduced peer-pairing rituals that measurably increased psychological safety.
  • 0-to-1 design of a habit-building mechanic (Adventure Streaks) based on behavioral segmentation of 40+ million users.
  • Pioneered a field-testing research framework and evolved Komoot's design system with new components, including a tooltip/coachmark system used across product teams and use cases.
Senior Product Designer, Content Discovery @ Zattoo Jul 2017 – Aug 2020
Berlin, Germany
  • Led a team of two designers redefining Recordings, a flagship feature, ensuring consistency and quality across 7 platforms (iOS, Android, tvOS, Android TV, proprietary set-top box, Xbox, Web). Results: +6% watched duration.
  • Co-designed the product's design system and evolved it for TV from the original web version.
  • Directly worked with Apple execs to launch Salt TV in the Swiss market on content discovery, comparison patterns and IA across large content catalogs.
Senior UX Researcher @ WATTx Sept 2016 – Apr 2017
Berlin, Germany
  • UX research for Privacy and Healthcare IoT products. Mentored a junior designer/intern and ran UX training for the design and marketing teams.
UX Architect @ We Love Digital Oct 2013 – Aug 2016
Maidstone, U.K.
  • UX Design and Research for Sony, Yamaha and Maersk. On SonyMobile.com (ecommerce, consumer electronics), led product discovery, information architecture, and funnel analysis.
02

Side projects

Building my own products keeps the tools sharp

Running

Social Butterfly

AI-augmented lead gen tool for my freelance practice. Weekly digest of networking events based on target client presence, plus follow-ups and leads management.

Claude API · Railway · Telegram · Notion

Sunsetted

RealQuote

Co-founded a multi-agent AI SaaS converting customer testimonials into marketing assets and social media content. Full ownership: UX, PM, validation. Sunsetted due to weak differentiation and low willingness to pay.

UX · PM · Validation

03

Skills

The toolkit, in order of appearance

Product & UX Design Design Systems & Reusable Frameworks; Information Architecture; User flows; High-fidelity UI.
Interaction Design Platform-native design across touch, gesture, D-pad/remote, and controller input; physical interaction design.
User Research & Validation Interviews; Surveys; Usability Testing; A/B testing.
Strategy Design Thinking Workshops; RICE; North Star alignment.
Tools, AI & Prototyping Figma; Claude Code; Granola; Lovable; Wispr Flow; NotebookLM; HTML + CSS.
Leadership Hiring, onboarding, mentoring. Leading cross-functional design projects across Engineering, Marketing, Brand, Sales and Product.
04

Education

Psychology first, then the machines

MSc Human Computer Interaction with Ergonomics University College London 2013
MSc Psychology (Social & Economic Behaviours) Università degli Studi di Milano – Bicocca 2012
BA Communication Studies Università degli Studi di Milano – Bicocca 2009
05

Public speaking & awards

Full ledger with recordings on the homepage

Betahaus (Berlin, 2026) · Design Matters (Copenhagen, 2023) · Product Designers Meetup (Berlin, 2023) · Festival of UX & Design (2021) · UX Crunch (Berlin, 2020) · IxDD (Zurich, 2019) · UCD (London, 2015) · The Drum DADI Awards, Shortlisted (2015)